Personal branding is about choosing yourself. In this article, I wrote about the truth that no one is going to come and give you “the tap.”
You have to choose yourself.
No one is going to come down from the corner office or the executive suite and say,
“Now’s your time. We’re going to promote you and give you your dream job.”
Personal branding is about choosing yourself.
One of my friends has decided he’s not a fan of personal branding. I think this is a mistake.
It’s not enough to sit behind your computer, at home or at the office, and keep your head down and do the work.
It’s not enough to stand at the front of the room and hope you’ll get recognized as the Teacher of the Year.
It’s not enough to do what you’re told and expect to get noticed.
There are too many people in the world. No one is going to notice you.
Too many people, too many distractions, too many things for us to focus on.
If you’re not willing to promote yourself, why should anyone else?
If you’re not going to share your talents with anyone else, why should we?
Let your light shine.
Part of letting your light shine is telling the world about the solution, talent, or skill that you have that can meet someone else’s needs.
Here is why personal branding and choosing yourself are so important:
If you don’t do it, and you’re the best at what you do, that means the #2 guy who’s not as good as you are, is going to help people instead of you.
You’re letting the second best doctor help your patients.
You’re letting the second best teacher teach your students.
You’re letting the second best attorney defend your clients.
If you play the best football, I want to watch it.
If you play the best music, I want to hear it.
If you make the best food, I want to taste it.
If you’re the best, but aren’t telling the world about your abilities, you’re letting the B team play the game in your place. (Tweet that!)
Now we just have to step up and prove it. We have to choose ourselves.
Are you with me?
Did You Know?: I wrote an ebook about building and developing a personal brand; check it out here. I also coach people on personal branding and helping them through transitions in their life and career.