Lesson 9 of 12: Don’t Waste Time on a Plan. Do This Instead.
This is part 9 of a series of 12 lessons I've learned about life and entrepreneurship over the past few years of building a successful online business. I hope you click here and start from the very beginning.
Want to listen? There's an audio version below
12 Lessons I've Learned from My Journey
9: Focus Less On a Plan and More on a Mission Statement
Plans change, missions don't. To paraphrase an old saying,
“No plan survives your first call with a customer.”
First, you can plan every detail for months, but that plan will change as soon as you talk to a prospect. It's better to have a goal and a mission statement than to plan for what you can't even see. Second, a mission statement is like a backbone; it will hold everything together and be the guiding line that you use to weigh every decision.
A mission statement tells you to help the world communicate better. A plan tells you to use fax machines.
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