6 Books I Bought After Thrive 2016

6 Books I Bought After Thrive 2016

Conferences are great. They give us the chance to re-connect with old friends, meet new ones, and find out who are the uninhibited alcoholics of the group. #AmIRight?

Conferences can also suck, but that's a topic for another day.

I recently was in San Diego for the Thrive: Make Money Matter conference hosted by Cole Hatter who has now put on two amazingly successful events.

dotcom secrets, ask, scaling up, power of habit, success principles, biology of belief

While Cole doesn't allow his speakers to sell products from the stage (which is quite refreshing for the audience), the conference, as all great conferences do, found a way to end up as an expensive event.

I say that mostly in jest, but it's true. Over the course of the weekend, I spent over $100 on books the speakers recommended as resources.

**NOTE: The speakers didn't recommend their own books. In fact, not a single speaker did that (except for Grant Cardone). They were sharing the books that have helped them see major success in their lives.

When I asked my friends on Snapchat if they'd like to see what books I purchased and why, the answer was a resounding YES!

So, to help you figure out what to read next, and maybe help you lighten your wallet, here are the books I bought leading up to and during Thrive, and why I chose to buy them.

**NOTE: The links below are affiliate links to Amazon. If you click those links, I'll make a small commission, but it won't cost you anything extra (and you can still use your gift cards).

DotCom Secrets by Russell Brunson

DotCom Secrets is a book about creating a “Value Ladder” and sales funnels for your business. While these concepts are some somewhat familiar to me, it never hurts to learn more, and Russell is a pro.

I bought this book because several of my mastermind members have read it and recommended I check it out, and it met my “Rule of 3,” so I bought it.

Success Principles by Jack Canfield

A few months ago, while recording a podcast in my living room, one of my good friends, Nick Cooney, told me that without Success Principles, he'd never have become an entrepreneur. He may have even gone so far as to say it was the REASON he was where he was.

When one of the owners of a multi-million-dollar business says something like that, I tend to listen. Well, eventually.

It wasn't until I saw Jack Canfield on stage and realized he was behind the Chicken Soup for the Soul series (which has sold over a billion copies worldwide), that I decided to buy Success Principles. I was a little stubborn in holding off but better late than never.

By the way, Chicken Soup for the Soul was rejected by 144 publishers. Don't give up!

The Biology of Belief by Bruce Lipton

When John Spencer Ellis took the stage, I had no idea who he was. I didn't know he was a genius when it came to human behavior and controlling the mind.

John said that we think we're objective and can remain neutral, but that, in reality, we can't. Most of the information, our brain receives is taken in at the subconscious level, and we're only aware of about 1% of what's going on around us.

The more I listened, the more intrigued I became about the science of the mind. John's talk played right into my background in psychology and neuroscience, so when he mentioned The Biology of Belief as one of the best books he'd ever read about behavior, I bought it immediately.

Scaling Up by Verne Harnish

Cole Hatter, the guy who started Thrive, has made millions of dollars buying, selling, and investing in the real estate market. His mentor, Than Merrill, recommended Scaling Up.

I bought it.


I literally had Scaling Up in my Amazon shopping cart within 30 seconds. Than also recommended Top Grading by Brad Smart and What's the Secret by John DiJulius, but I didn't buy those.

The Power of Habit by Charles Duhigg

I probably should have bought The Power of Habit a long time ago, but for some reason, I didn't.

Developing good habits has been a success technique I've deployed a lot over the past few years. Sure, I probably still have a lot of bad habits, but it's the good habits that allow you to put your brain on autopilot and focus on other things.

Hopefully, The Power of Habit will help me replace my good habits with better ones, and give me a deeper understanding of how to control the most powerful tool we have – our brain.

Ask by Ryan Levesque

Ask is another book I purchased before Thrive and in anticipation for the event. I don't know what finally pushed me to purchase, but I'm sure it had to do with my Rule of 3.

The act of asking has been a large part of how I grew my business 435% last year. I ask:

  1. what my clients want, and
  2. I ask them to do business with me

I figured if Ryan can help me ask better questions, then I can help more creative people turn their ideas into products and their products into businesses. Asking better questions builds relationships and strengthens the bonds that keep us connected.

So that's it. Those are the books I bought leading up to and during Thrive.

Oh, and I also bought Order to Kill by Vince Flynn and Kyle Mills while at the airport. If you like reading spy thriller fiction, I insist you buy Vince Flynn's novels.


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