8 Ways to Kill Your Presentation
Look, if you had one shot, or one opportunity, To seize everything you ever wanted. One moment, Would you capture it or just let it slip?
The opening lyrics to Eminem's “Lose Yourself” may describe a situation that is more dramatic than your presentation, but not by much, and the words still ring true. Every presentation you give is an opportunity to change someone's life or impact them in some way. You can either make their life easier by educating your audience, or earn your way into a new job by giving a wow presentation. Though we looked at all the things you should do during a presentation, we can't forget about the things you should not do.
I've given many presentations, some of them good and some of them, well, not so good. I've rehearsed, I've practiced, and I've memorized, but still made mistakes. After attending an all-day conference, and witnessing ten to twelve different presenters, I came up with this list of things you should avoid.
8 Ways to Kill Your Presentation
Don't…
Look at the ground
When you're up at the front of the room, the best thing to do is to make eye contact. The worst thing you can do is look at the ground. There are two problems with looking at the ground. The first is that you're visually disconnecting with your audience. Once your audience begins to slip away, you have to work twice as hard to get their attention back. The second reason is that you're making it difficult for your audience to hear you. Make paying attention easy by looking them in the eye and speaking to them.
Ignore your audience
Engagement is a good thing. Have you ever sat in a presentation that really “wow-ed” the group? I have! The presenter moved about the room and engaged with us. If your audience is small, interact with them. Ask specific people questions about the subject and talk with them. Even if your audience is fairly large, ask broad questions they can respond to by raising their hand. Treat your audience as a living entity, and keep them interested by speaking with them instead of talking at them.
Focus on what you don't do or on the past
I think many of us tend to focus on what we have not done instead of on what we have done. When you're making a presentation, you must forget all of the times you got sidetracked or missed the mark. When Thomas Edison finally got the light bulb right, I highly doubt his presentation featured all of the ways he found to not light a room.
Stand still
Standing still is boring. It looks boring, it feels boring, and it even sounds boring. Move around the room. Interact with the audience. Wave your arms, walk side to side and front to back, and use the whole room. Try dividing the room and the audience into three or four groups and try to walk through each before the end of your presentation.
Focus on your own credibility
Your audience will care more about what you can do for them and less about what you did for someone else. While your background is important, don't focus on it. Hint at your past successes in the form of stories, examples and anecdotes. Don't make your awesomeness the focus of your presentation.
Use outdated information
Just as you wouldn't care today about a book on how to survive Y2K, your audience won't care or connect if your presentation is old and outdated. Keep your examples fresh. If the world has changed since the example was relevant, don't use it. Current information is relevant information.
Assume everyone knows who you are
Even if you think you know everyone in the room, don't assume and don't forget about the people who you don't know. I've sat in many a presentation when the person at the front of the room didn't even give their name. Put all of your contact information on the screen while you do your introduction. Interested parties will take note, and those people who aren't will at least know who you are. The beginning and end of your presentations is a great way to advertise your personal brand too!
Worry or get nervous
Easier said than done right! One of the first things I learned while doing theater was to act through it. “No one will know you messed up but you,” my coaches would tell me. That advice is true for your presentation as well. If you skip something, don't worry. If you say something out of order, don't worry. Try not to be nervous either. The stakes for your presentation are not life or death. Remember, you're talking and presenting to other people. They have no power over you other than the power you give them. Most people are pretty forgiving of our mistakes; don't worry or get nervous.
Speaking in front of an audience can be difficult. By avoiding these eight pitfalls, you can make presenting look easy.
Question: What cool tips can you share that have allowed you to give a captivating presentation? Anything you've learned to avoid? Leave a tip for us in the section below by clicking here!
Great list Ellory – stage/acting experience can do quite a bit for speaking presence – I’ve always liked the saying to “take the butterflies and make them fly in formation.” You will not be able to completly remove all the nervous energy, but you can channel it!
I’ll share one to avoid: Arguing with the audience. When a point of disagreement arises, it’s best to offer the option of settling things after the talk (not in the parking lot, either).
Ooooh, I like that one! Arguing with your audience would hurt you in more ways than one. It’d kill your credibility as well as make you look pretty stupid – even if you’re the expert.
To paraphrase the words of Seth Godin, “ignore the heckler in the back and focus on the people who came to see your perform.”
Great list Ellory – stage/acting experience can do quite a bit for speaking presence – I’ve always liked the saying to “take the butterflies and make them fly in formation.” You will not be able to completly remove all the nervous energy, but you can channel it!
I’ll share one to avoid: Arguing with the audience. When a point of disagreement arises, it’s best to offer the option of settling things after the talk (not in the parking lot, either).
Ooooh, I like that one! Arguing with your audience would hurt you in more ways than one. It’d kill your credibility as well as make you look pretty stupid – even if you’re the expert.
To paraphrase the words of Seth Godin, “ignore the heckler in the back and focus on the people who came to see your perform.”
Also, don’t read directly off of your slide. You shouldn’t be using full sentence paragraphs. If you start reading off of your slides, people will stop listening and start reading. You’ll lose your audience almost immediately.
Instead use abbreviated phrases. Side note: Don’t be afraid to avoid bullet points — differentiate text by spacing and size.
Do use **good** pictures. Make sure they’re well labelled. You’ll be there, but people should be able to understand the picture (and how it fits into your talk) without you speaking.
Don’t crowd slides. Too much information can kill a slide (just as too little). White space is your friend.
Do try to let the audience know the pace of your presentation. Not necessary, but it can help alleviate some stress that can be created if your presentation is overly long or fit within a strict time limit. There are simple macros that can put in a progress bar for you, or if you’re proficient in Basic, make it yourself. If you have the time, you can always manually create and adjust as needed.
Do try to rephrase questions from the audience — it fixes two problems: 1) They usually won’t have microphones so others may not hear the question, and 2) it will help make sure that you understand the question that is being asked.
Don’t overuse animation. Slide transitions are cheesy and usually appear non-professional, especially if your slides and information are not top notch. Illustration should only be used if it helps to make a point. Having objects fade in and zoom out is distracting unless there is a reason.
If you do use animation, make sure that your slide looks good in print. You should be able to read everything on the slide after all of the animations have occurred, that way, if you give pdf files or they print off handouts, everything they need will be there. If you can’t read everything on a slide because you have something pop up, put it on a different slide (either copy and paste the first slide and have it pop up — not great — or rethink how you are presenting it. If you need the pop up, there’s probably an easier and clearer way to present the information).
DO DO DO make sure you’re being nice to your color blind audience. Make sure text is readable on the background color you’re using. Make sure you’re not using similar colors to separate data — especially if that data is only lines. This doesn’t mean don’t use red or green, but make sure there is a high amount of contrast. Color-blind friendly does not mean ugly.
Don’t use images for your presentation background. It’s extremely difficult to do well. Pictures in the background are far more likely to distract from your message and / or make text difficult to read.
Stephen, thanks for sharing!
Did you check out http://www.ellorywells.com/12-tips-for-better-presentations/? That’s the first 1/2 of this better presentations piece.
Those are some really great suggestions. Good call out for the rephrasing audience questions due to volume, and the abuse of cheesy transitions!
Less is definitely more when it comes to presentations. It sounds like you’ve seen a few bad ones in your time =)
Good to hear from you! Check out the other article and let me know what you think of the “DO” list!
I did see it. Looks good =). I liked it.
Yep, been in many, many bad ones. Several today. Good and Bad.
Hope you’re doing well! Keep up the good work here!
Also, don’t read directly off of your slide. You shouldn’t be using full sentence paragraphs. If you start reading off of your slides, people will stop listening and start reading. You’ll lose your audience almost immediately.
Instead use abbreviated phrases. Side note: Don’t be afraid to avoid bullet points — differentiate text by spacing and size.
Do use **good** pictures. Make sure they’re well labelled. You’ll be there, but people should be able to understand the picture (and how it fits into your talk) without you speaking.
Don’t crowd slides. Too much information can kill a slide (just as too little). White space is your friend.
Do try to let the audience know the pace of your presentation. Not necessary, but it can help alleviate some stress that can be created if your presentation is overly long or fit within a strict time limit. There are simple macros that can put in a progress bar for you, or if you’re proficient in Basic, make it yourself. If you have the time, you can always manually create and adjust as needed.
Do try to rephrase questions from the audience — it fixes two problems: 1) They usually won’t have microphones so others may not hear the question, and 2) it will help make sure that you understand the question that is being asked.
Don’t overuse animation. Slide transitions are cheesy and usually appear non-professional, especially if your slides and information are not top notch. Illustration should only be used if it helps to make a point. Having objects fade in and zoom out is distracting unless there is a reason.
If you do use animation, make sure that your slide looks good in print. You should be able to read everything on the slide after all of the animations have occurred, that way, if you give pdf files or they print off handouts, everything they need will be there. If you can’t read everything on a slide because you have something pop up, put it on a different slide (either copy and paste the first slide and have it pop up — not great — or rethink how you are presenting it. If you need the pop up, there’s probably an easier and clearer way to present the information).
DO DO DO make sure you’re being nice to your color blind audience. Make sure text is readable on the background color you’re using. Make sure you’re not using similar colors to separate data — especially if that data is only lines. This doesn’t mean don’t use red or green, but make sure there is a high amount of contrast. Color-blind friendly does not mean ugly.
Don’t use images for your presentation background. It’s extremely difficult to do well. Pictures in the background are far more likely to distract from your message and / or make text difficult to read.
Stephen, thanks for sharing!
Did you check out http://www.ellorywells.com/12-tips-for-better-presentations/? That’s the first 1/2 of this better presentations piece.
Those are some really great suggestions. Good call out for the rephrasing audience questions due to volume, and the abuse of cheesy transitions!
Less is definitely more when it comes to presentations. It sounds like you’ve seen a few bad ones in your time =)
Good to hear from you! Check out the other article and let me know what you think of the “DO” list!
I did see it. Looks good =). I liked it.
Yep, been in many, many bad ones. Several today. Good and Bad.
Hope you’re doing well! Keep up the good work here!
Good pointers. As I teach communication and speech, I have come to the conclusion that there is one piece of information that stands out as advice that encompasses most other advice: “Focus on the message and your audience, not yourself.”
Great point Dan, thank you for pointing that one out. I completely agree.
Great advice, Dan!!! Our concern should be on the audience and not our selfs.
Good pointers. As I teach communication and speech, I have come to the conclusion that there is one piece of information that stands out as advice that encompasses most other advice: “Focus on the message and your audience, not yourself.”
Great point Dan, thank you for pointing that one out. I completely agree.
Great advice, Dan!!! Our concern should be on the audience and not our selfs.
Great tips Ellory. I’ve learned the importance of being overly prepared and practiced when giving a speech. When we are we are able to give an effective speech with confidence.
Great tips Ellory. I’ve learned the importance of being overly prepared and practiced when giving a speech. When we are we are able to give an effective speech with confidence.
Excellent points. When I give a presentation, I always find about 2 to 3 people that I can connect with in the audience. I find these individuals in different areas of the room. This helps me relax and not focus on one area.
That’s good too. As long as they’re not all in the same place. That is a much better choice than just looking over everyone’s head to the clock on the back wall.
Thank you Bernard!
Excellent points. When I give a presentation, I always find about 2 to 3 people that I can connect with in the audience. I find these individuals in different areas of the room. This helps me relax and not focus on one area.
That’s good too. As long as they’re not all in the same place. That is a much better choice than just looking over everyone’s head to the clock on the back wall.
Thank you Bernard!