When I started CigarScore in December of 2018, I only had a rough idea of how I’d monetize the platform. I knew I wanted to sell upgraded listings and advertising, but I didn’t yet have a marketing plan or a strategy I could put in place. Want to listen? There’s an audio version (with BONUS […]
A true but unfortunate fact of life is that we learn more when things go wrong than we do when they go right. If things work out, we assume we’re awesome and move along. But if things go sideways, (hopefully) we stop what we’re doing to diagnose the problem and see where we messed up. […]
Speed. Building a business is all about speed of implementation and speed of delivery. Whenever you have a solid idea for a new business or product, the key to success is how fast you can deliver. Want to listen? There’s an audio version below In the fall of 2018, my wife, Ashley, and I were […]
When it comes to effective content marketing, it’s great knowing what types of content to create and things you should do to maximize the impact of your efforts. However, it’s also important to understand what not to do and what to avoid. Having the right ingredients can spur experimentation, but without knowing what you should […]
Would you like to get featured on more media as an expert? If you were interviewed on TV as a leader in copywriting, email marketing, or healthy eating, what would that do for your brand and business? Like most business owners, if you’ve ever wondered how to get publicity for your brand or business, read […]
Do you have a website for your business? Why? Why not? Your website, if designed properly, can be one of the most powerful tools you could have in your business. Want to listen? There’s an audio version below The greatest invention of our time, possibly in the last 100 years, is the internet. It’s everywhere […]
The other day, I walked into the hospital where my wife works. I was going to pick her up for dinner. While waiting in the lounge area, I noticed a huge TV with page after page of hundreds of doctors who saw patients at that hospital. And, after each name were the initials, M.D. The […]
Before your emails can get read or clicked on, they have to pass the subject line test. If the subject line doesn’t pique their interest, they won’t open your email. To put it another way, if people don’t want to read your email after they read the subject line, they won’t. So, how do you […]
Email marketing is one of the best ways to build and grow your business and make more sales. Also, sending emails is another way you can create a good customer experience and provide amazing customer service. But all of that means nothing if you don’t have an email automation. In this video, we’ll talk about […]
In today’s whiteboard training, we’re going to cover the basics of a sales funnel. There are two ways to look at sales funnels. First, you could look at the sales funnel as a way to filter out uninterested people so that you’re only left with the hottest of leads. Second, you could look at a […]
Are you creating great content but wondering why you’re not getting more traffic? If that sounds familiar, you might have a few gaps in your SEO efforts. Whether you’re a blogger, podcaster, YouTuber or another type of business owner, search engine optimization can bring your more traffic, increase your visitors, and help your products show […]
One of the things that will make or break you in business is how well you can identify and target your ideal clients, your ideal “avatar.” By focusing on who will get the most value from your products, and speaking directly to that person and people like that person, you’ll save money, you won’t waste […]
The other day, while scrolling through Facebook (bad habit), I got a notification that one of my friends had just started a live broadcast. So, being the supportive friend I was (and also to spy), I clicked the button to tune in. Have you ever done the same thing? Or, have you found yourself on the […]
Do you send emails for your business? Have you ever received an email from someone wanting to do business with you? As a business owner, I get emails all the time from people who want me to market their products, use their software, or work with them in some other fashion. However, I recently received […]
Have you ever wondered why companies like Clinique ask visitors to take the skin type quiz? Ever thought about why bloggers, podcasters, and other entrepreneurs are offering free online “assessments?” In each of these examples, businesses are using quizzes to grow their email list. And today, I’m going to share how you can do it […]