About this course
Entrepreneurs think differently than other people. Creating products, selling, and sharing your message with the world can be a scary thing.
Because once you hit PUBLISH, once you hit SUBMIT, you open yourself up to being judged. Customers can provide negative reviews, or, the dreaded 1-Star review. ( I think I hate the unexplained 4-Star reviews the most actually).
We put our hearts, souls and time into something only to have someone say…
Eh, It’s ok.
As entrepreneurs, we have to get used to those things, but there are a few key elements that are critical to thinking like an entrepreneur.
You have to believe that what you have to offer is a good product, service, solution, or message for the world. You have to fundamentally believe that what you have to say is worth hearing.
Many people struggle with this. You’ll see people on social media say
I hate to be self-promoting...
I hate to talk about myself...
I threw this together at the last minute...
... but, you might enjoy this.
Entrepreneurs have to fight that habit. Entrepreneurs have to be self-promoters. Entrepreneurs must promote their products and you must believe that what you have to say is worth hearing.
Think of it like having a glass of water and someone out there is thirsty.
As the entrepreneur, YOU have a glass of water, and your audience, customers, and clients are thirsty.
Your water (what you have) would quench their thirst. Not only would it quench their thirst but it would give them new life. Your words could be the nourishment they need to pick up and go another day.
So often we don’t want to self-promote; we don’t want to tell people we have this water, and that’s one of the biggest detriments to our success.
- Not telling anyone what you’re about, not sharing what your message is, and not telling anyone how you can benefit them.
The 1st step toward thinking like a successful entrepreneur is believing you’re worth paying attention to.
You have to choose yourself. Customers won’t come to you and neither will success.
Both of those things are gained through hard work and, you have to choose yourself as the worthy messenger for your message.
If you've ever seen the movie The Field of Dreams, you may remember the mantra:
If you build it, they will come.
In entrepreneurship, that line of thinking will kill your business.
When people post on social about not wanting to promote their own products, it's at that point when “choice” comes in. This is when people usually fall short.
Entrepreneurs who fail believe they have a good message and a great story, but... they don’t choose themselves as the masters of their destiny and as a worthy messenger of their story.
And that’s a big problem if you want to be an entrepreneur.
To help you think like a successful entrepreneur. I want you to do something for me. I want you to grab a pen and some paper and write this down -
My message is worth hearing. I am worth paying attention to.
Write it until your hand hurts!
When I think about writing things over and over, I can't help but think of Bart Simpson in all those commercials...
If you skip this step, you won't make it. You have to believe in yourself and in your message.
If you're like me, you'll want to keep this as a constant reminder. If you slip, write it some more.
You have to take daily action and go through a process before achieving what you want to achieve. Again, you have to take daily action and go through a process before achieving what you want to achieve.
Blogging is not only a great way to share your message with the world and your audience, but it too is a process.
For example, I wrote about 80 blog posts before I felt comfortable writing. It was a process gaining the mental muscles necessary to write effectively and to bring in new customers.
If you’re not comfortable with writing yet, maybe you will be by the end of this course.
But, let’s focus on the process of taking daily action to get you where you want to go.
If you want to lose fifty pounds, you won't lose them in a single day. You have to work at it consistently for weeks.
If you want to build a relationship with someone, you won't become best friends overnight (unless there are a couple bottles of wine involved). You'll develop a bond through a regular connection.
Just like it was for me starting my blog, it was a daily activity I had to take to put out 1000s of words and before I hit my 80 blog post stride. You might be a better writer than me, or, you might be worse. It might take you 50 blog posts or maybe 150.
Whatever the situation is you have to be willing to take daily action in order to get there.
Just recently my friend Johnny told me he was going to write a book, but, he was going to wait until he gained more clarity and comfort in where he was in life.
My advice to him:
Go through that daily action and that daily process anyway.
I told Johnny to do it anyway because he’ll never feel ready, and neither will you.
To become a successful entrepreneur, you must focus on one idea and put one foot in front of the other. You have to take daily action to make your ideas a reality.
That’s what I want to encourage you to do. I want you to think of one simple thing you can do every single day because one small activity can lead to big results.
Don’t get focused on creating massive action, focus on creating one action that you can do on a daily basis to get you where you want to go over the next 4 weeks.
Okay Ellory, that's great. Believe in myself. Think different. Act daily.
But what can I do?
As you develop your message, come up with a list of twenty people who could truly, genuinely benefit from what you have to say.
Just by coming up with this list, you will begin to mold (in your mind) what type of message you want to share. You’ll start refining your mental processes as you begin to create your products.
By having specific people in mind who would benefit from your message and what you have to say, you will have a much clearer idea of what it is that you can create, as well as how the people on your email list will benefit from it.
This is the beginning of your "avatar" - your ideal client.
The best blog post you could write is the one that solves a real problem real people are having. That's what entrepreneurs do - they see a need and then they meet the need.
Think about the three most common questions you get asked and write a blog post outlining the solution. If you've had the same problem and can go into detail about how you figured out a way to solve it yourself, even better.
Title each of your blog posts something like:
If you write a post with a title like that, and which solves a real problem, I can virtually guarantee you'll get more readers to that post than almost any other.
As you continue through this course you'll struggle with self-doubt.
You'll wonder why you're here, if you can do it, and if the journey is really worth all the trouble.
I know, because I've been there.
But I'm here to tell you, and I can speak for all of us when I say...
If you paint the best art, I want to see it.
If you play the best music, I want to hear it.
If you make the best food, I want to taste it.
If you write the best books, I want to read them.
If you’re the best, tell us.
If you're not yet the best, become the best.
Now you just have to step up and prove it. You have to believe you're worth it, choose yourself as a worthy messenger, and take daily action.
Entrepreneurs think differently than other people. They see the world through a different lens. Let's take a closer look.
How to identify an work with people who want to work with you and who will make you the most money.
In this lesson, we're going to look at the five pages that transform your blog into a business, how those pages are laid out, and how you can create your own.
This is the best time in history to start an online business. Learn why, and how you can leverage the two most powerful tools imaginable.
Momentum is a powerful tool you can use to carry and move you forward. Let's look at how you can build momentum and use it to your advantage!
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