About this course
If you were going to open a new store in town, how would you do it?
Let's assume for a second that you already had a business plan, startup capital, and an awesome idea. If you did, your next moves might look something like the following. You'd scope a few locations and choose one that's the right size and that will get some decent foot traffic. Once you'd made those decisions, you would begin to design the floor space to attract business.
Since your business is online, you don't need these things. Or, you've done them already without even knowing it.
You bought your domain (location) and signed up with a host (the right size). Now, you're designing the layout (the floor space) of your site to get subscribers, build trust, and let them know you've got something to sell. To get going and start building momentum, a physical store can open their doors and start offering samples. As online entrepreneurs, we can't do that.
Or can we?
Momentum in your business isn't built with one product launch that amazes people so much they become loyal buyers for life.
Think about Apple. Apple started in a computer club with a handful of guys. Steve and Woz began with an idea. They sold a lifestyle, not a product.
Think about Dell. Michael began building computers in a college dorm room. He had an idea to make computers available to everyone. He sold accessibility, not a product. Both of these globally recognized and respected companies started small and built over time.
Both companies had a mission, and they set out to achieve it one step at a time, building momentum the whole way.
Now that you've refined your message and started narrowing your focus, you can really take your blog to the next level. You can now see the transformation you've been looking for! When you're trying to build your online business, releasing a $10 product is one of the best things you can do. Blogging is a great way to start, but $10 products do four things that transform your blog into a business - four things blogging alone can't provide:
These four things are important because they're what bridge the gap between blogger and entrepreneur. They mark the difference between hobby and business. Not all bloggers are businesses. And, that's ok. But, if you've made it this far, you're pretty focused on transforming your blog into a business. Let's take a closer look at each of these four benefits of releasing a $10 product
When you publish your first blog post no one knows you. Visitors may stumble upon your blog because one of our friends shared a link on Facebook, but they still don't know who you are, what you stand for, or the quality of your work. Since you don't have a physical store, visitors can't browse or try on new clothes, and you can't hand out taste the samples like at Sam's.
Your $10 product is a symbol of your beliefs and what you stand for. It shows your customers what you're about and what you believe in. Your $10 product gives people the chance to get a feel for what they may want to get into later down the road.
At a $10 price-point, customers can buy from you without putting too much financial risk out there. Not everyone can afford (or want to pay for) a $500 product. By releasing a $10 product, you can add value to your audience and community without creating a high monetary border.
Plus, if customers love your ebook, album, training course, etc. for $10, they're much more likely to buy the course or the concert ticket for a couple hundred. If you're a reader, and I hope you are, remember the last time you went in search of a new author.
When you found a name you recognized, or a topic you were interested in, did you buy the whole series at once?
My guess would be, "no."
My guess is that you read the preview of the first book before you bought it on your Kindle. At least that's how I did it when I found Vince Flynn. I sat in Barnes and Noble and read the first ten pages of his first three books.
When you stumble upon a new book series, do you spend a hundred dollars and buy every book the author has ever written?
Generally, no. We read a sample to see if we like the author's style of writing, their characters, and the world they've created in their books. Your $10 product will achieve the same thing. It will provide a stepping stone to the full array of products and services you have to offer.
A sale at $10 is sometimes easier than a sale at $50, and a quick sale is a quick win. Putting together a product that sells for $10 should take you about a month. Less if you really hustle.
By investing the time to put together a short ebook, a sample of your music or a video series, you're creating something people want, that adds value, answers a question, or solves a problem. Your audience wants to read your guide, they want to hear your music, and they want to see your video training. When someone buys it, they get the value of enjoying what you've created, and you get the value of their hard-earned dollars.
Win/win.
In this regard your $10 product is like the sample of sesame chicken you get at the food court in a mall. Just when you begin looking for a delicious bite to eat, there's Panda Express offering you a taste of something delicious.
You get a sample of what they have to offer and they get the possibility of taking your money. In the food court, you have a need and they meet it. Entrepreneurs see the needs people have and they find a way to meet them. Not only is that the basis of all entrepreneurship, but it helps you determine your first product. If you see a need, meet it.
I won't say your first dollar is the hardest one to make, but it's close. Once you sell your first ebook, song, poem, training program, etc., you begin to see the possibilities.
You can't sell your second product until you sell the first one. You can't make your 100th dollar until you've made your first ten.
Selling your first product show you (and your family) that achieving your dreams is possible. While you can't make a living with a single $10 ebook, you can if you write ten.
If your customers buy your first product, they're more likely to buy the second. If it's good of course. Quick sales and quick wins build quick momentum, and momentum is incredibly powerful! If you do it right, over the next few months, you could have a handful of $10 products to sell.
To me, that's exciting!
By the way, I did end up buying every book Vince Flynn had ever written. I joined his legion of loyal fans, and it all started with a $7.99 paperback.
Phew! You've made it!
By now you should have a pretty good idea who your ideal customer is. You know what problems they're facing as well as the next steps to solve them (Lesson 1). You know what kind of impact you want to make on the world and you should feel pretty good about using your gifts to make it happen (Lesson 2). You've learned how to design an A+, professional website to use as your digital storefront (Lesson 3). And, you now know the time is now and the opportunity is here to build an online business (Lesson 4).
When is the best time to plant a tree?
20 years ago.
When is the SECOND best time to plant a tree?
Today.
Today marks the day you change the course of your family's history. Today is the day you announce to the world that you have something to sell. Today is your day!
Entrepreneurs think differently than other people. They see the world through a different lens. Let's take a closer look.
How to identify an work with people who want to work with you and who will make you the most money.
In this lesson, we're going to look at the five pages that transform your blog into a business, how those pages are laid out, and how you can create your own.
This is the best time in history to start an online business. Learn why, and how you can leverage the two most powerful tools imaginable.
Momentum is a powerful tool you can use to carry and move you forward. Let's look at how you can build momentum and use it to your advantage!
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