About this course
It wasn't all that long ago when building a website was complicated and expensive. Do you remember Yahoo's Geocities? Ugh, bad memories.
Then, in 2003, WordPress was created. In the years since its inception, WordPress has changed what it means to build websites. According to Wikipedia , as of August 2013, WordPress is the engine running more than 23% of the websites around the world.
The popularity of WordPress, as well as it's ease of use and open source-code, make this tool the one I recommend to all of my students and clients who are looking to get online.
When the web was created, it was text-based. Sites had to be coded in complicated language and very few people understood. This scarcity of talent (supply), led to high costs. The web's popularity increasingly called for more web developers (demand).
Fast forward a few years and America Online changes the internet and gives access to millions of people. They controlled the access to the internet and what the general public could do with it. They created the demand and controlled the supply. AOL became a billion dollar company.
In the early 2000s, if you wanted to create a website, you had two options:
Over the past decade, web design has evolved to what we have today. The control over content creation has shifted from the companies who could afford it into the hands of you and me.
Some websites still run on the older tech and require technical expertise, but WordPress is the future. When I started blogging in 2012 I'd never heard of WordPress. However, I quickly realized it was the best solution.
WordPress is free, powerful, and full of features. WordPress has made website creation possible for individuals.
Approximately 83% of Americans are online and 72% of homes have internet access. With WordPress, you can reach them all!
Today, people are more comfortable making transactions online than ever before. It's commonplace to shop, buy and sell online. Spending money online has become so simple that brick and mortar stores are closing their doors because they can't compete with their online rivals.
Consumers can buy cars on eBay, purchase books and music on Amazon, and even get a four-year degree without ever leaving their house.
Knowing all this makes me super-excited to be doing online business!
Let's take a deeper, more exciting look!
With the internet, you can sell your digital products all over the world.
You can sell your ebook on Amazon to a podcaster in Germany, while you sell your other digital products to a merchant in Australia. Global distribution allows you to create your content in Texas and have entrepreneurs in the UK sign up for your membership site.
Each of these things have happened to me. They're not stories or fairy tales. They're the beginnings of journeys of real people, and they put real money in the bank.
Have you ever seen one of those Halloween stores that pops up at the beginning of October?
You know, like this one...
You don't have to worry about that with an online business. Sure, you may have seasonal business, or times of the year when your products are more suitable for purchase. But, with an online business, you don't have to worry about all of your traffic leaving when the weather gets cold.
Just this morning, I turned my phone over and the first thing I noticed was an email from PayPal. While I slept last night, a man in Oregon bought my social media buttons. How cool!?
Ten years ago, I wouldn't be able to share a story like that!
When you own an online business, you don't have to build up, keep, or maintain any products. Unless, of course, you want to.
When your local competitors are stocking their shelves and paying the rent on their storage buildings, you can go back to sleep knowing your products are stored in the cloud.
Other than my laptop, a few microphones for recording my podcasts, and a backpack to carry it all, I have no inventory. And, until they start charging us digital nomads to charge our gear at the local coffee shop, you and I have no overhead.
As George Strait mocked, there is no ocean-front property in Arizona. You wouldn't set up a yacht store in Tuscon.
Your online business will allow you to work from anywhere you choose. You can have a Skype call to a friend in Canada while he's strolling around the lake (true story) and you can do a Google Hangout while driving along the ocean in Palm Beach (also true but not recommended while driving).
The tools you have at your disposal today give you unprecedented access to travel the world, add value to your audience, and make money while doing it!
Forget the fluff and ignore the people trying to sell you something for a second. There are really only 4 things you need in order to have an online business today.
- And -
That's it!
Entrepreneurs think differently than other people. They see the world through a different lens. Let's take a closer look.
How to identify an work with people who want to work with you and who will make you the most money.
In this lesson, we're going to look at the five pages that transform your blog into a business, how those pages are laid out, and how you can create your own.
This is the best time in history to start an online business. Learn why, and how you can leverage the two most powerful tools imaginable.
Momentum is a powerful tool you can use to carry and move you forward. Let's look at how you can build momentum and use it to your advantage!
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