About this course
Thank you for enrolling in 8 Weeks to Exit!
When I started writing my book Exit Strategy , my goal was to help as many people as possible start a business, sign clients, sell products, and, eventually, leave their jobs.
No more sick-to-your-stomach feelings when you log into your work computer. No more dreaded meetings that accomplish nothing. And no more bosses who treat you like crap.
Can I get a HELL YEAH!?
Let me give you an idea of what you can expect as you go through this course. 8 Weeks to Exit is meant to be a companion to Part III: The Roadmap from Exit Strategy . What follows is a list of action items that will guide you to freedom.
However, instead of reading the book and maybe making some highlights, perhaps dog-earing some pages or underlying a few key passages, but ultimately shelving the book for "later," 8 Weeks to Exit offers engaging training, accountability, community, and so many more things that entrepreneurs need to be successful.
While you can read the book and go through some of the materials at whatever pace you want, the content of the program is intentionally spaced out over the next 8 weeks.
8 Weeks to Exit is the timeline I wish I’d followed from the very beginning. I’ll share what to do, when you should to it, the tools you should use, and how you can move forward along a timeline to help you turn your exit strategy plans into an exit strategy reality.
And the real value of going through this program - You’ll get my recommendations, support, encouragement, and advice every step along the way.
Leave a comment below and say hello to your fellow students. Engagement is key, so chat it up!
Let me welcome you to the 8 Weeks to Exit program, and share what I expect, and what YOU can expect from ME.
In order for you to get the most out of 8 Weeks to Exit, let me show you how to navigate the training and all you have access to.
8 Weeks to Exit is about more than just teaching, learning, and building a business. It's about community. Here's how to get plugged in.
Here are all of the products/services (and descriptions for each) that you could need, in addition to the course material itself, to help you get started the right way.
In this lesson, I'll walk you step-by-step through the process of purchasing a domain. What to do, and mistakes to avoid that might save you some money.
In this lesson, I'll walk you step-by-step through the process of signing up for a hosting account.
Installing WordPress isn't too technical, but questions can come up. In this lesson, I'll walk you through the process and show you what you do and do not need.
Most of the world is on Facebook. That means most of your audience is there too. Here's how to create a Facebook page.
Google Analytics is the most powerful tool available to learn more about your website's visitors. In this lesson, I'll introduce you to the tool, and show you how to get started the right way.
Using the Facebook Pixel, you can re-target your website's visitors long after they've left your site. In this lesson, I'll teach you how to create the pixel code and add it to your website.
Of the 5 pages every website must have, your about page is one of the most popular. In this lesson, I'll show you how to create an amazing About page that highlights your talents and skills.
Understanding your ideal client, your "Avatar," and what they need, is one of the most important parts of building a business. I'll show you my #1 tool for this - the Avatar Worksheet.
Anyone can create content, but not everyone can tell a story. This lesson will show you how to organize your content in a way that attracts visitors and converts them to customers.
Your existing network is more powerful than most people realize. In this lesson, you'll learn how to reach out to your 1st level connections, enlist their help, and get your message out there.
Every business needs an email list. In this lesson, I'll show you how to create accounts with 2 of the most popular services out there, and how to get them connected to your website.
Capturing leads is one of the most basic aspects of building a business, but most businesses don't do it very well. This lesson will show you how to capture leads via an optin box.
This lesson will show you how to create an amazing logo that conveys a message, establishes your brand, and that looks good in a variety of situations.
Search Engine Optimization, or SEO, doesn't have to be a mystery. In fact, anyone can master SEO with the tips, tricks, and tools mentioned in this lesson.
Themes change the look, feel, and design of your WordPress website. But, there are things themes do not do. In this lesson, I'll talk about themes, how to choose one and how to install it.
Plugins can add tremendous functionality to your WordPress website. In this lesson, I'll take you inside my WP Dashboard, show you what plugins I use and why, and show you how to install them.
What is a landing page? What does it do? What makes a landing page different from a sales page or from any other type of page? Your questions are answered here.
I built my business with content marketing. Without it, I wouldn't be here, and you wouldn't even know who I am. Take out a $100,000 loan, or, learn content marketing?
The best marketers know how to create content that keeps visitors engaged, and that helps a brand establish its authority. In this lesson, I'll teach you one of the most practical tools you could use to improve your content creation.
Building on the previous lesson, this lesson is about how to make your content marketing efforts more effective and attract more visitors to your business.
If you’re going to build your business around a blog, here are three tactics you should use, plus some additional tools to make building your authority easier.
For you to build your business and have influence over your customers, you will need to establish some degree of expertise, and your job this week is to create and publish two pieces of content: a research post, and an authority post. These two tasks will help you build and borrow influence.
Google Analytics (GA) is the default and go to option for getting information about how visitors arrive on your site and what they do while they’re there. In this lesson, I'll give you a tool of this powerful software.
Now that you've watched the GA Overview, let's look at the Customer Acquisition area so we can figure out where those visitors are coming from.
The final Google Analytics view on which you’ll want to focus on is found under the Behavior main heading and the Site Content subheading. This lesson will show you what to look for.
The second most powerful source for online data is the Facebook conversion pixel. Let's take a look at what it is and how you can unleash its power on your website.
In this lesson, I'll walk you through the WooCommerce setup process so you can start creating and selling products on your website!
In this lesson, you'll learn how to create your first product, add a new product category to your store, and how to format your product page for effective selling.
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