Over Delivering and Creating Experiences that Wow
Think about the last time you had a really wonderful experience. The last time you said “Wow!” and meant it.
Was it because you got what you'd paid for?
Was your “wow” the result of a company or person delivering on their promise?
Experiences that wow are the ones when we get value above and beyond what we expect. When our needs are anticipated and our pains are removed before we feel them or know they're there.
In a world of getting what we pay for, and sometimes not even that, it's actually pretty easy to stand out. If you can not only deliver on your promises, and not simply do what you said you would do, but over deliver as well, you will succeed.
Remember, the big things check the boxes but it's the little things that “wow.”