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Mind Share vs Market Share: Which Is Better For Your Business?

what is mind share or mindshare

Mindshare is a term (a business philosophy really) I’ve been talking about for the past few years. I dedicated a section of my book to mindshare but also want to use this platform to talk about, what I believe, is one of the most important things to consider when building your reputation and business. Most […]

Why Businesses Fail (And What You Can Do About it)

Going out of business - Why Businesses Fail

We’ve both heard the crazy statistics about how most small businesses fail. Whether they fail in the first eighteen months or over the next four years, whether it’s because of poor leadership or bad products, the odds of success are stacked against us. Every day, people like you are heading out into the unknown. Their […]

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