3 Reasons to Email Your List
In the world of online marketing, we talk about email lists all the time. But if you’re not an online business, or if most of your revenue comes from offline sources, you might be wondering why you should email the people who’ve given you their email address. Want to listen? There’s an audio version below […]
4 Tips for Growing Your Email List
One of the most common requests I get through my community survey is for me to share more about how to grow an email list. Want to listen? There’s an audio version below I guess talking about how to get better results with your email campaigns in this post, and how NOT to grow your list here, and how to get […]
8 Emails that Help Build Rapport
A good email is a powerful tool in the hands of a qualified salesperson. Used properly, email can bring in thousands of dollars of revenue. Used incorrectly, emails can sink a business or career faster than an oil tanker off the coast. Want to listen? There’s an audio version below Two years ago, when I […]
7 Ways to Promote Your Event
How many sales do you need to make to consider your event a success? How many entries, registrations, units or sales will make your product launch amazing? And, how can you promote your project on a limited budget? One of my website management clients hosts and promotes new events each and every month. To help […]
How to Get Better Results with Your Email Marketing Campaigns
Writing a successful email campaign, one with emails that get opened and clicked (ie results), ones that convert prospects into buyers and which communicate effectively and clearly, is an art. It can take a lot of time and effort to write emails that get engagement. Just because you can write an email doesn’t mean you […]
6 Reasons You Shouldn’t Automatically Add People to Your Email List
I thought everyone knew they shouldn’t do this by now, but just last week, someone automatically added me to their email list without asking me first. No opt-in, no ask, just an unsolicited newsletter sitting in my inbox. It’s rude, crude, and just plain un-cool, dude. The keys to emailing your list are to add […]