Mind Share vs Market Share: Which Is Better For Your Business?
Mindshare is a term (a business philosophy really) I’ve been talking about for the past few years. I dedicated a section of my book to mindshare but also want to use this platform to talk about, what I believe, is one of the most important things to consider when building your reputation and business. Most […]
6 Things You Should Know About Marketing Your Brand
Marketing. Sometimes the word itself can be intimidating enough to scare people away. But, marketing your brand doesn’t have to be scary or complicated. Want to listen? There’s an audio version below When I started building my brand in 2012 I didn’t know what I was doing. But, I invested the time, energy, and sometimes money, […]
