Most people are tuned into the radio station WIIFM. It's #1 on the dial. WIIFM radio is What's In It For Me; we want to think about us first.
If you want to make it in the world, don't fake it until you do; just help people. Give something before you ask for something in return, and be willing to give 1000 times before you take.
The best way to build a business is by giving things away for free. David Sherry & Allie Lehman, the partners behind Death to the Stock Photo did it. And, I try to do it through my blog and podcasts. When you give, people want to reciprocate – that means they want to give back too. It's like when someone pays for your coffee at Starbucks so you pay for someone else's.
Not into all of that giving stuff?
Ok, think about this…
Who wants to support the guy who shows up to the party and drinks everyone's beer but doesn't bring anything? Who wants to cheer for the girl who says, “look at me” all the time?
If you're like me, and I know you are, you want people to pay attention to what you're doing and to take an interest in how you're making the world a better place. Even us introverts like the spotlight every once in a while. But attention fades, and the best way to keep it is by showing other people you care.
You wanna know the funny thing about giving?
The person who gives often gets more than the person who receives.